All instruments playing together make great music, if skillfully executed and driven by well-researched and talented creative. There is as much mailing list art as science in selecting the right media mix. Each marketing challenge will necessarily produce a unique campaign. And yet, research and the case-history experience of many marketers support the contention that mailing, calling, e-mailing when possible.
And mailing and calling again is a winning combination in generating leads in a business-to-business and many business-to-consumer mailing list environments. Naturally, the bigger the price tag on a company's services or products, the more contacts will be needed to support a sale. Hence, the need for multimedia orchestration. Direct Mail, one of the media used by direct response marketers, has been around for a long time.
Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How mailing list many days have you gone to the mail box and not found it full of "junk mail" as we typically call it? You're almost immune to seeing all of it, and simply sort the mail over the trash can, without even giving it a thought.