Mar 31, 2022
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A simple example: there will be Phone Number Database more searches for 'yoga mat' and 'laptop standard'. But the number of searches for tickets for specific events will decrease in the coming weeks. So be aware that the Phone Number Database auction is constantly – and more than ever – in flux. Crucial insights The key question: how can you act optimally in this 'turbulent' auction? There are eight specific things to Phone Number Database look out for: 1. Keywords top-10 See the keywords across your account or within select key accounts. Compare the volumes in costs, conversions and clicks with the period before the crisis. Or just the same period Phone Number Database last year. This way you can see certain volumes in perspective and see if you can make adjustments. Tip: you can easily 'filter out' keywords with a filter, for example your ' branded terms '. Filter out branded terms from search results in Google Ads. 2. Searches top-10 You will Phone Number Database notice in Google Ads that people in today's market search differently. In addition, there will be variants of searches that you may want to cover better. For example with matching Phone Number Database keywords or a specific ad group and landing page. You can again compare cross-periodically, but you can also filter on the search terms that you do not yet have in your account to map out the outliers. Choose 'Added/excluded' and Phone Number Database then 'none'. Insight into Google Ads of the search terms that were literally searched. Insight into the search terms that were literally searched for. 3. Relative CTR An often Phone Number Database underexposed option is the relative CTR you have compared to your competitors. Are there suddenly competitors who do act on other USPs? Or possibly have an interesting proposition that can influence your proposition? Tracking your CTR in Google Ads. Example of advertiser who recently changed their USPs.